Abubakar Sadique
Founder & CEO · UP Commerce
Former Brand Manager and Senior PPC Specialist with 6+ years scaling e-commerce brands across the UK, US, and European markets. Built UP Commerce to give brands the strategic edge previously only available to large-budget sellers.
6+
Yrs Experience
50+
Brands Scaled
5★
Upwork Rating
Our Story
Why UP Commerce exists
After spending years managing multi-million pound accounts for brands in the UK bedding, kitchen, and electronics categories, Abubakar Sadique saw the same problem repeat itself: brands with genuinely good products were being failed by agencies that prioritised retainer revenue over client results.
The reports were vague. The strategies were generic. The account managers were handling 60+ clients simultaneously. And the brands were stuck, burning ad budget with no clear plan.
UP Commerce was founded in 2019 to change that. Small enough to give every client genuine attention. Specialist enough to deliver results. And honest enough to tell clients when something isn't working.
Credentials & experience
📈
Senior PPC Specialist
Managed £500K+ annual ad spend across multiple categories and marketplaces
🏷️
Brand Manager
Led product launches, catalogue builds, and brand growth at UK & US agencies
🌍
Multi-Market Expert
Scaled brands across US, UK, DE, FR, ES — with localised strategies per market
⭐
Top Rated on Upwork
5-star rated with verified reviews from long-term brand partnerships
📊
Data Analyst
FAST University graduate with additional Masters coursework in Information Security
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UK Registered Company
Skyline Commerce Limited, registered in England & Wales (No. 14180520)
